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Phishing for Phools | Hebrew Edition
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Description
NORDHAUS LIBRARY
PHISHING FOR PHOOLS
How manipulation shapes economic decisions
PLEASE NOTE: This product is a printed Hebrew-language edition.
We like to believe that our financial and purchasing decisions are independent and rational. But what happens when companies and economic systems learn to identify our habits, weaknesses and biases—and turn them into sources of profit?
In Phishing for Phools, Nobel Prize-winning economists George A. Akerlof and Robert J. Shiller explain how markets can provide valuable opportunities while also encouraging people to make decisions that do not serve their own interests.
Through examples involving advertising, consumer spending, credit, investment, housing and politics, the authors show how manipulation often works best when it feels natural, convenient or attractive.
The book connects economics with human behavior and gives readers an important practical ability: to pause before a decision, identify who benefits from it and ask whether it truly supports their own goals.
Four Myths Challenged by the Book
Myth 1: Free competition always gives consumers what is best for them.
Competition can improve products and prices, but it also encourages businesses to compete for our attention and discover increasingly effective ways to influence us.
Competition can improve products and prices, but it also encourages businesses to compete for our attention and discover increasingly effective ways to influence us.
Myth 2: Intelligent and experienced people cannot be manipulated.
Even careful people make decisions under pressure, fear, temptation, habit or information overload. No one is completely immune.
Even careful people make decisions under pressure, fear, temptation, habit or information overload. No one is completely immune.
Myth 3: Advertising simply provides information about a product.
Effective advertising also shapes emotions, creates perceived needs and connects products with identity, status, fear or hope.
Effective advertising also shapes emotions, creates perceived needs and connects products with identity, status, fear or hope.
Myth 4: A voluntary choice must be a good choice.
The existence of choice does not guarantee that a decision supports our goals. We must also examine how the options were presented and what may have been hidden.
The existence of choice does not guarantee that a decision supports our goals. We must also examine how the options were presented and what may have been hidden.
Why Nordhaus Chose This Book
We chose this book because it strengthens independent judgment and teaches readers to distinguish between a genuine need and a desire created for them. Using real-world cases, it shows how small decisions accumulate and influence our money, time and direction. It is a practical resource for business owners, managers and consumers who want to act with clarity rather than pressure.
Who Is This Book For?
Business owners, managers, marketing and sales professionals, investors, economics students and anyone who wants to understand economic decision-making and recognize consumer manipulation.
Authors: George A. Akerlof and Robert J. Shiller
Hebrew translation: Inbal Sagiv-Nakdimon
Publisher: Yedioth Books
Publication year: 2017
Language: Hebrew
Original language: English
Original title: Phishing for Phools
Format: Printed paperback
Pages: 296
ISBN: 978-965-564-317-6
Hebrew translation: Inbal Sagiv-Nakdimon
Publisher: Yedioth Books
Publication year: 2017
Language: Hebrew
Original language: English
Original title: Phishing for Phools
Format: Printed paperback
Pages: 296
ISBN: 978-965-564-317-6
| Product Code: | ספר מודפס – עברית |