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How can a new product or business be built when customer needs are still uncertain? The Lean Startup by Eric Ries presents a practical method: begin with a focused experiment, measure the results, learn from real evidence and improve accordingly.
Rather than investing extensive time and resources in a theoretically perfect solution, the book explains how to test assumptions early, gather useful feedback and make adjustments before mistakes become costly.
We selected this book because it connects innovation with responsibility. It teaches readers to test assumptions, listen to reality and improve through measurable learning. This approach helps a business renew itself, reduce waste and make clearer decisions.
Entrepreneurs, business owners, managers, product developers and teams seeking a practical, measurable way to test ideas, learn from customers and build responsible innovation.
| Product Code: | ספר מודפס – עברית |