Quit – The Power of Knowing When to Walk Away

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Description


Quit – The Power of Knowing When to Walk Away

By Annie Duke | Hebrew Edition | Matar Publishing

Persistence is often celebrated as the key to success, but continuing in the wrong direction can consume valuable time, money and attention. In Quit, decision-making expert Annie Duke explains why walking away at the right moment is not failure, but an essential strategic skill.

Drawing on behavioral research and compelling examples from business, professional sports and everyday life, Duke reveals the psychological biases that keep people committed to goals, projects and relationships that no longer serve them.

What you will learn

  • How the sunk-cost fallacy distorts important decisions.
  • Why quitting often feels premature even when it is the right choice.
  • How to establish practical stopping criteria in advance.
  • How to distinguish productive persistence from costly commitment.
  • How to redirect resources toward stronger opportunities.

Who is this book for?

Recommended for managers, entrepreneurs, business owners and readers interested in decision-making, behavioral psychology and personal development.

Why Nordhaus selected it

Because making better decisions requires more than determination. It also requires the judgment to recognize when circumstances have changed and the courage to choose a better path.

Hebrew-language paperback • 344 pages • Matar Publishing • 2025

Brand: מטר הוצאה לאור
Product Code: ספר מודפס – עברית

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