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Contagious – Jonah Berger | Hebrew Edition
Availability: In Stock
₪79.00
Description
Why do people talk about certain products and ideas while ignoring others? What makes a message memorable, shareable and influential?
Contagious by Wharton professor Jonah Berger explores the science behind word of mouth and social transmission. Through research and practical examples, Berger introduces six principles that help products, ideas and messages become more likely to spread.
The six STEPPS principles
- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
Four myths the book challenges
- A large advertising budget is essential for attention.
- Virality is merely a matter of luck.
- Only extraordinary products generate conversation.
- Posting on social media is enough to make an idea spread.
Why Nordhaus Craft selected it
Because it replaces marketing noise with a precise understanding of human behaviour. It is a practical book for entrepreneurs, managers and creators who want to develop ideas people genuinely find useful and worth sharing.
Hebrew edition • Jonah Berger • Translated by Ella Bashan • Yedioth Books • 221 pages
| Brand: | ידיעות ספרים |
| Product Code: | ספר מודפס – עברית |
